Shape customer connections at RCL - Reitmans Canada Limited as a Specialist in CRM and Lifecycle Marketing. Focus on dynamic email and SMS campaigns for direct customer engagement.
In this permanent position, you will need 5+ years of expertise in CRM and lifecycle marketing. Your responsibilities will include executing direct messaging strategies while collaborating with various departments to enhance campaign effectiveness. You will oversee marketing calendars to align with product and sales milestones.
Key Responsibilities:
• Execute direct messaging campaigns through email and SMS
• Align marketing initiatives with product launches and events
• Employ segmentation tactics for improved campaign impact
• Analyze performance data to refine future strategies
• Contribute to customer journey mapping and communications
Requirements:
• 5 or more years of lifecycle marketing experience
• Familiarity with marketing platforms such as Salesforce Marketing Cloud