Overview

Specialist, E-commerce Growth Marketing - Hybrid

As the Specialist E-commerce Growth Marketing, you will be reporting to the Sr Manager, Demand Generation and Revenue Operations, and will be responsible for driving customer acquisition, retention, and revenue growth through Canon Canada’s direct e-commerce channel. This role will develop new on-site experiences to increase engagement and execute data-driven strategies across owned and paid channels, working closely with operations, marketing, sales, and product teams.

Responsibilities

Key Responsibilities

• Develop and execute acquisition programs targeted at B2C/B2B e‑commerce audience segments, with a focus on generating funnel activity and revenue generation.
• Develop and execute retention programs for existing B2C/B2B e‑commerce audience segments to drive repeat purchase and increase customer lifetime value.
• Identify and implement opportunit...