Responsibilities

Solution Marketing

• Plan and execute B2B digital campaigns (LinkedIn, email, paid media) to generate and qualify leads.
• Develop and coordinate marketing content, including case studies, whitepapers, webinars, and thought‑leadership assets.
• Monitor, analyze, and optimize performance against agreed KPIs (e.g., ROI, CPL, lead quality) and provide regular reporting and insights.
• Partner with technical stakeholders to translate capabilities into clear, customer‑focused messaging and value propositions.

Business Development

• Represent the organization at industry events, exhibitions, and conferences to increase visibility and build pipeline.
• Identify, engage, and nurture prospective clients and strategic partners to support business growth.
• Qualify and progress leads sourced from digital campaigns and events, ensuring timely follow‑up and effective funnel managemen...