About Us

Holoai Ltd. is an AI startup founded in 2024, building with Joaia at the frontier of travel and discovery. We give tourism destinations across Europe the tools to unlock their local knowledge and turn it into agentic AI guides that reason, remember, and adapt. Destinations build and own their guides themselves. Travelers get something that didn't exist before.

Imagine a guide that knows every hidden bar in Zurich's alternative scene, a Roman merchant who brings the ancient origins of Chur to life, or a carnival insider who walks you through Basel's Fasnacht tradition with the depth of someone who has lived it for decades. Each guide has its own personality, its own knowledge domain, its own way of telling a story. They can be fictional characters, digital twins of historical figures, local experts, or thematic specialists. The possibilities are just beginning to open up.

We work with destinations like Zurich Tourism, Basel Tourism, Lucerne Touri...