Description
Prime Video is disrupting traditional media with an ever-increasing selection of movies, TV shows, Emmy Award winning original content, add-on subscriptions including HBO and Showtime, and live events like Thursday Night Football. Within this expanding ecosystem, Linear TV (24/7 Television or broadcast programming) has emerged as one of our fastest-growing segments, with viewership hours increasing significantly year over year. This growth demonstrates that even in the streaming era, customers deeply value the lean-back, curated experience that Linear TV provides.

Our data shows that Linear TV viewers develop strong habitual viewing patterns, spending more time on the platform and engaging more consistently than traditional VOD-only users. While video on demand continues to grow, the predictable nature of scheduled programming creates daily viewing rituals and higher customer retention. We in Linear Personalization are building next-generation AI-powered persona...