Social Media Specialist (Part-Time, Hourly) Employment Type:
Part-Time, Non-Exempt (Hourly) Expected Hours: 15–25 hours per week (flexible scheduling with required weekly posting cadence) Reports To: Director of Marketing Location: Must be located in Raleigh, NC Position Summary The Social Media Specialist is a part-time, hourly role accountable for developing and executing a data-driven social media strategy that increases qualified patient inquiries, strengthens employer brand awareness, and enhances community engagement.
Although part-time, this role carries full ownership of outcomes (not just activity).
Success is measured by clearly defined KPIs aligned with company growth goals and Scaling Up execution rhythms.
Key Performance Indicators (SMART KPIs) Publishing Cadence & Brand Compliance Publish a minimum of 3 high-quality posts per week on each active platform (e.g., Facebook, Instagram, LinkedIn).