Summary
JOB DESCRIPTION
The Social Media Program Manager is responsible for planning, coordinating and executing external social media activities for The Guthrie Clinic (TGC). This includes planning, promoting and monitoring our presence on sites such as Facebook and LinkedIn. The Social Media Program Manager will actively listen for sentiment being shared by TGC constituents on a variety of social media platforms and respond accordingly. The Social Media Program Manager will also coordinate the strategic development of tools for online community building with our patients.
The Social Media Program Manager stays abreast of trends in social media and new social media platforms and best practices to determine when and how TGC should engage in new opportunities.
The Social Media Program Manager will provide detailed project coordination among technical, content and creative sources to develop engaging and meaningful content while maintaining...