Platform Strategy and Positioning

Develop and execute platform-specific strategy for Threads and X.

• Define brand voice: conversational, opinionated (but controlled), engaging and relatable.
• Identify content angles: trends, industry commentary, brand storytelling.

Content Creation (Daily Execution)

Create high-frequency, short‑form content.

• Threads posts
• X tweets
• Reply threads / comment chains

Craft:

• Hooks (first line must stop scrolling)
• Conversational tone
• Shareable insight