· Role Overview: The Social Media Manager will own BE and Mother Diary’s social presence across Instagram, Facebook, Linked In, reels, stories and community-led formats. The role requires strong platform understanding, content planning, creator coordination and brand aesthetic judgment.
· Key Responsibilities:
o Build and manage monthly social media calendar across BE and MD
o Own social content across product education, product launches, testimonials, mom care, baby care, gifting, Mother Diary prompts and expert-led content
o Maintain the approved BE social aesthetic including warm nostalgic baby-care visuals, ivory backgrounds, lavender and butter-yellow accents, polka dots, stripes, soft product flatlays and premium editorial layouts
o Coordinate with Gen Y Labs for creatives, reels, paid assets and monthly performance reports
o Manage influencer briefs, creator coordination, content approvals and campaign tracking
o Monitor DMs, comments, mentions, trends, soci...