Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.

Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.

Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent. 

Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.

Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.