Position Overview
The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.
Key job responsibilities
Social Channel Development & Execution:
- Lead day to day operations of organic social media channels
- Identify and optimize platform-specific content strategies for maximum reach and engagement
- Lead competitive analysis and trend monitoring across social landscape
- Define and track KPIs for measuring social media effectiveness
Content Creation & Management:
- Manage content calendar development, scheduling, and publishing across all platforms
- Lead development of platform-specific organic content (text, image, video, stor...