Job Title

Senior Executive – Social Media

Role Purpose

To strategically manage and coordinate SOBHA’s organic social media presence, ensuring consistent brand storytelling, strong governance, and meaningful audience engagement through effective collaboration with internal copy and design teams.

Key Responsibilities

• Own the organic social media strategy and content planning across social media platforms
• Coordinate with copy, design, video, and internal stakeholders for execution.
• Ensure brand consistency, tone, and visual standards across all social content.
• Oversee community engagement and reputation management.
• Monitor trends, platform updates, and best practices relevant to premium brands.
• Track organic performance and share insights for continuous improvement.

Skills & Competencies

• Strong ...