Social Media Lead (Organic + Paid Amplification) — JOUD Coffee

Location: Abu Dhabi, UAE | Type: Full-time | Language: Arabic & English (Arabic is mandatory)

Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community — and has grown to 18 outlets as a homegrown UAE brand. We’re raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD.

We’re hiring a Social Media Lead who can do two things exceptionally well:

• Create a world-class organic presence (taste-led content, voice, cadence, community)
• Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale

This is not a “posting” role. It’s a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creative partners.

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