The Social Media Executive is responsible for driving and executing a holistic social media strategy that strengthens brand awareness, reach, engagement, and web traffic across key platforms.

This role oversees the end-to-end management of the brand’s social media presence, ensuring content, community engagement, and paid amplification are cohesive, on‑brand, and aligned with broader marketing and business objectives.

The Social Media Executive will curate compelling content, develop platform‑specific strategies, and lead both organic and paid social initiatives, with a strong focus on performance, reporting, and continuous optimisation.

• Develop and implement a comprehensive social media strategy across key platforms including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu
• Drive content planning, curation, and rollout aligned with brand positioning and bus...