Job Title

Social Media Coordinator (Wellness and Lifestyle)

Full-time | Remote

US Time

The Role

This role owns the day-to-day strategy, creation, execution, and growth of Abbot’s social channels,

with a primary focus on Instagram and secondary focus on TikTok.

You’ll be responsible for translating Abbot’s wellness positioning into compelling content — from

educational carousels and recipes to founder stories, trends, and short-form video — while staying on top

of platform algorithms, performance, and growth levers.

This is a hands-on role for someone who can think strategically and execute quickly.

Key Responsibilities

Content Strategy & Planning

● Own and manage a monthly social content calendar, built around Abbot’s approved content

buckets (wellness &education, food & recipes, product & ingredient spotlights, retailer moments, founder/BTS, and cultural moments)