Position Overview
Responsibilities
- Write engaging captions, carousel copy, and short-form scripts for Reels and YouTube Shorts
- Own the monthly social media calendar across Instagram, LinkedIn, and YouTube
- Manage community engagement by responding to comments and DMs across all platforms
- Identify cultural trends and moments relevant to the NRI diaspora to drive engagement
- Track weekly performance metrics and provide actionable insights on content effectiveness
Requirements
- Currently completing or recently finished a degree in Mass Communication, Journalism, Marketing, or a related field
- Exceptional copywriting skills with a clean, witty, and concise writing style
- Deep understanding of NRI culture, personal finance, or the experience of Indian diaspora living abroad
- Proficiency with Instagram and YouTube formats and trends
- Ability to analyze performance data and form a strategic point of view fro...