**POSITION SUMMARY**

• Supervise influencer marketing governance, ensuring best practice sharing, agency performance, service quality, and compliance with global guidelines and requirements.
• Create and execute strategies to boost sales and enhance brand awareness via social media platforms. Collaborate closely with the marketing and sales teams to produce engaging content, manage online communities, and optimize social media campaigns for maximum conversions.

**MAIN DUTIES**

**Provide strategic guidance to F&B business units in TikTok shop & other relevant platforms, ensuring Nestlé Vietnam remains future proof by:**
• Developing an optimal commercial model supported by meaningful KPIs and a consistent measurement framework across agency and business unit relationships.
• Maintaining a preferred list of macro and micro KOLs/influencers to foster long-term relationships with Nestlé and its brands, driving added value and commercial gains...