• Build, launch, and manage paid social campaigns across Meta (Facebook + Instagram), TikTok, Pinterest, and Snapchat
• Architect audience strategy — custom audiences, lookalikes, interest targeting, retargeting pools
• Structure campaigns across full-funnel objectives: awareness, consideration, and conversion
• Monitor daily pacing, CPM, CTR, CPC, ROAS, and CPA — flag issues same day, not end of week
• Traffic ad assets provided by the client's internal team; manage creative rotation to prevent fatigue
• Execute A/B tests on audiences, placements, and ad formats; document results clearly
• Manage Meta pixel, CAPI/server-side tracking setup and ongoing verification
• Produce clear weekly performance summaries for the SVP and media team
• Maintain campaign naming conventions and UTM structures as defined by the client

Required

• 8–10 years of hands-on paid social campaign management — personally buildi...