Date Posted: 06/22/2026
Req ID: 48912
Faculty/Division: UofT Mississauga
Department: UTM: Visual Studies
Campus: University of Toronto Mississauga (UTM)

Description:

Course number and title: VCC236H5F North American Consumer Culture: 1890-present

Topic description: Examines the history and theoretical treatments of mass consumerism in North American society. We will look at the relationship between the market and cultural politics, cultural production, and mass consumption. Specific topics include: the shift from mass production to mass consumption; the growth of department stores; the rise of advertising; the relationship of race, class, and gender to consumer capitalism; the development of product brands; and the emergence of global marketing.

Estimated course enrolment: 60

Estimat...