The Search Engine Optimization Strategist provides strategic leadership for organic discovery across all Reitmans Canada Limited (RCL) brands. You will move beyond traditional search to manage the Search Experience, ensuring our brands are discoverable wherever customers search, from Google’s AI Overviews to visual search and social commerce platforms. You will analyze and optimize all brand websites while leading the synergy between organic content and digital media strategies.

Job Description:

• Omnichannel Strategy: Elaborate owned media strategies in collaboration with Digital Marketing to drive traffic, conversion, and revenue.
• AI & SGE Optimization: Lead the adaptation of content for Search Generative Experience (SGE) and AI-driven discovery engines.
• Advanced Technical Audits: Perform deep-dive technical audits focusing on Core W...