Description We are looking for an SEO Specialist to join a healthcare organization in Bloomington, Minnesota, on a Long-term Contract assignment. This position will shape search visibility across traditional search engines, answer-driven experiences, and emerging AI platforms to help attract and engage prospective patients and members. The role partners with marketing, communications, and digital experience teams to strengthen content discoverability, improve search performance, and support a modern, insight-led search strategy.

Responsibilities:
• Create and guide comprehensive search initiatives spanning organic search, answer-based discovery, and AI-generated result environments to increase audience reach and conversion opportunities.
• Evaluate website performance through technical reviews and recommend improvements related to crawlability, indexing, site structure, structured data, and page experience.
• Research keywords, topics, entities, and evolving user inte...