Role Overview We’re looking for a hands-on, data-driven SEO Lead who can own and scale our organic search
strategy. You’ll play a pivotal role in increasing visibility, traffic, and conversions through
comprehensive SEO efforts tailored to gaming enthusiasts and collectors. Develop, implement, and optimize the overall SEO strategy focused on e-commerce
growth and content discoverability.
Conduct regular audits, identify crawl and indexing issues, work with developers to
resolve technical blockers, and improve site performance.
Optimize site structure, product pages, category pages, and content using best practices
for meta tags, schema markup, keyword usage, and internal linking.
Build and manage a backlink acquisition strategy via partnerships, outreach, and digital
PR—specifically targeted at the gaming and collector communities.
Work closely with content creators, merchandisers, and marketing teams to shape blog
topics, product copy, and landing page...