Key Responsibilities
Develop & execute on-page, off-page & technical SEO strategies
Manage GEO/local SEO & Google Business Profile optimization
Conduct keyword research, competitor & content gap analysis
Optimize website structure, metadata, and landing pages
Monitor website performance using Google Search Console & Analytics
Manage social media platforms (LinkedIn, Instagram, Facebook, X)
Plan content calendar, captions & post scheduling
Track KPIs and provide performance-based insights
Requirements
Bachelor's degree in Marketing, CS, IT, Business or relevant field 3–5 years of hands-on experience in SEO & digital marketing
Strong grip on tools: SEMrush, Ahrefs, Screaming Frog, GSC, GA
Experience with WordPress / Shopify
Strong communication & analytical skills