What is the role

This role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.

What you will do

• Grow organic traffic, revenue and share of search in line with forecasts and commercial objectives
• Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems
• Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recom...