Lead meetings with users, clients, product sponsors and technology to understand project requirements
Plan and perform UX research, define IA, user journeys, and create personas
Identify metrics and data that can support decision-making, guiding tech partners where needed to add necessary metrics
Work closely with users, stakeholders, business analysts, product managers and development teams to brainstorm and co-create ideas, approaches, and solutions
Perform relevant testing to validate and inform design decisions
Create wireframes, prototypes, and high‑fidelity designs using specialist tools such as Sketch, InVision, Axure, and the Adobe suite
Apply a positive and constructive attitude to all feedback