Responsibilities:

End-to-End Product Design:

• Own feature/journey scopes such as PLP filters/sort, PDP information hierarchy, Checkout micro-flows, and App onboarding
• Produce flows, wireframes, high-fidelity brand-aligned UI, prototypes, and redlines/specifications
• Apply brand identity, visual direction, and UI craftsmanship consistently across markets
• Partner with Product and Engineering to clarify feasibility, scope, and technical considerations

Research & Evidence-Led Decisions:

• Plan and conduct usability tests and interviews; run heuristic evaluations; analyze Amplitude/GA4 insights with CRO/Analytics
• Combine UCD principles with qualitative and quantitative insights to shape design decisions
• Turn insights into prioritized changes and testable hypotheses

Experimentation & Iteration:

• Execute design A/B variants with well-defined hy...