Purpose & Overall Relevance for the Organization:

The Senior Specialist – Visual Merchandising DTC (Direct to Consumer) is responsible for leading and elevating VM execution across South Africa, ensuring best-in-class brand presentation aligned with adidas global standards. This role leads a team of District Visual Merchandisers, driving capability, consistency, and commercial impact while overseeing new store openings and VM asset management.

Key Responsibilities:
•Lead, coach, and develop a high-performing team of District Visual Merchandisers.
•Ensure consistent execution of global and local VM standards across all stores.
•Drive impactful brand storytelling aligned to seasonal campaigns and product priorities.
•Plan and execute all VM elements for new store openings.
•Manage VM assets and inventory effectively across the market.
•Conduct store visits and audits to maintain and improve execution quality.
•Partner with Retail, Marketi...