SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

**Summary**

The Senior Specialist, Performance Marketing Optimization helps SHRM understand what’s driving results across our marketing efforts and where we can make improvements. This role brings clarity to how campaigns, channels, and audiences are performing, ensuring teams have the information they need to make confident decisions.

Working closely with SHRM’s Business Intelligence team—and collaborating daily with Growth, Martech, Content, and Channel owners—the Senior Specialist turns performance trends into simple, actionable insights that ...