Develop and maintain automated dashboards and reports to track Key Performance Indicators (KPIs) such as revenue, pipeline health, and conversion rates
Analyse historical sales data to predict future trends and assist leadership in setting accurate sales targets and quotas
Ensure the integrity and accuracy of data within the CRM system (e.g., Salesforce), performing regular audits and data cleansing
Use data modelling to provide recommendations for sales territory alignment and equitable quota distribution
Evaluate the effectiveness of lead generation sources and monitor pipeline velocity to identify bottlenecks in the sales cycle
Synthesize external market data with internal sales metrics to identify growth opportunities and competitive threats
Provide deep-dive analysis for special projects, such as product launches or pricing strategy evaluations