What you’ll do

Content:

• Lead and design shopper research projects using qual & quant methodologies
• Deliver best in class shopper insight reports and lead the continual improvement of the research programme
• Create high-quality, high impact reports, articles, presentations and webinars
• Maintain high research standards and ensure consistency of tone and brand
• Review analytics and proactively suggest new ideas aligned to strategy
• Raise awareness through marketing and comms, including press involvement

Research:

• Analyse research data and insight, triangulate with other sources of insight and fully interrogate the detail, finding the broader story in the data
• Demonstrate strong research methodological understanding
• Lead, design and carry out qualitative and quantitative research recommending the appropriate methodology for each project
• Keep abreast of ne...