Reporting to the SEO Director, the Senior SEO Specialist plays an essential role in advancing and strengthening our search engine optimization practices. With recognized expertise and substantial experience, this person will be responsible for leading the optimization of SEO strategies for some of our most important clients.

Responsibilities

• Collaborate closely with Digital Operations and Media Planning teams to integrate SEO into an overall media strategy.
• Conduct competitive analyses and keyword research to inform content strategies.
• Perform comprehensive technical audits covering, among other things, site architecture, indexing, log file analysis, and structured data.
• Design and implement innovative link-building strategies that comply with current standards and best practices.
• Plan and implement local SEO initiatives (Google Business Profile).
• Develop and manage SEO dashboards and analytical reports to ...