Key Responsibilities: 1. Sales & Account Growth Drive frontline direct sales across General Trade retail channels, including minimarts, provision shops, schools, and canteens. Actively sell in new SKUs, process orders, and achieve monthly sales targets. Provide excellent customer service and maintain strong rapport with outlet owners to secure customer loyalty. 2. In-Store Execution & Merchandising Distribute, display, and merchandise products in chillers and on shelves, maintaining high brand visibility. Execute promotional activities, set up point-of-sales materials (POSM), and conduct product exchanges. 3. Collections & Financial Administration Take full responsibility for outlet accounts receivable (AR), ensuring prompt payments and collections. Prepare and submit daily sales reports and cash collection summaries accurately. 4. Market Intelligence & Support Monitor and provide market intel regarding competitor pricing, promotions, and activities. Support business operations by addr...