The role should act as a key commercial partner for franchisees, helping drive business performance through data analysis, product recommendations, assortment optimization, and continuous trading follow‑up. This includes supporting the execution of seasonal buys and orderbook management, ensuring the right product allocation by store, maximizing commercial opportunities through assortment decisions, monitoring sell‑out trends, optimizing stock flow, and driving in‑season actions to improve productivity and consumer experience across the franchise network.

• Commercial Performance & Partner Management
  • Drive comparable productivity (net sales per sqm) to increase franchise channel profitability and support reductions in franchise partners' trade terms in line with company targets.
  • Act as the single point of contact for the franchise partner, ensuring accountabil...