Supports insights gathering on customers and market(s) needs for regional and global teams.
Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%).
Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
Supports alignment of tactical plans to business goals (15%).
Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%).
Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
Supports identified opportunities for growth and cost/ROI improvements. ...