MAIN PURPOSE

To support the growth of Shiseido APAC's key categories driving regional performance marketing excellence, media governance, and crossmarket digital capability building.

KEY RESPONSIBILITIES

Performance Marketing

• Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partner
• Lead holistic search to drive positive momentum on brand.com ecosystem

Media Governance & Stewardship

• Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media.
• Ensure local markets adopt the global / regional standards.
• Prepare regional reports from multiple data sources & departments for stakeholder management purposes across dif...