Senior Product Marketing Manager- Retail and CX

Job Summary

SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy, messaging, and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG, Retail, Fashion, Wholesale). This role requires experience in enterprise SaaS marketing, a high-level understanding of consumer industries business processes, and the ability to develop full-stack marketing plans that span the entire buyer’s journey—from awareness to adoption. The role also involves working across product areas and managers with a focus on Revenue Growth Management, Consumer Experience, Customer Data Management, Marketing Engagement, Commerce, Merchandising, and AI-driven solutions for consumer industries.

What You’ll Build

• Develop end-to-end marketing strategies for SAP’s CX solutions in the consumer industries sector.
• Define messa...