Product & Market Discovery – Define, develop and validate new product and market concepts based on customer needs, operational constraints, regulatory context and market trends. Capture and structure customer needs through direct engagement (1:1 meetings, workshops, user groups, pilots). Translate customer problems into clear use cases, value propositions and problem statements, and validate concepts through feedback, prototypes and early market testing.
Product Strategy & Marketing Planning – Define a mid‑to‑long‑term product and marketing plan, owning the product narrative and ensuring consistent messaging across documentation, presentations, sales enablement and customer communications. Contribute to go‑to‑market positioning, pricing logic and value articulation.
Product Definition, Business Cases & Requirements – Create and maintain clear, complete and approved product definitions and business cases. Produce structured produ...