We are seeking a results-driven Google Ads - Senior PPC Specialist with hands-on experience in affiliate marketing(coupon industry) . The ideal candidate will be responsible for creating, managing, and optimizing paid campaigns across various Google Ads accounts to drive traffic, conversions, and revenue for the brands we promote. You will work closely with our affiliate marketing team to ensure that our PPC efforts are aligned with overall business goals and meet the performance metrics.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search & Display ads) targeting affiliate driven traffic.
• Monitor and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI, and adjust strategies accordingly.
• Conduct A/B testing on ad creatives, keywords, and landing pages to enhance campaign performance.
• Optimize bids, budget allocation, and keyword targeting based on performance data ...