Responsibilities

• Develop media plan, strategy and tactics for online marketing campaigns
• Manage the execution and optimization of online marketing campaigns using platforms such as Google Ads, Meta, Youtube and TikTok
• Perform audience, competitor and industry research
• Analyze and audit past campaign data to spot correlations or trends and set future benchmarks and best practices
• Conduct A/B tests on ad copies and landing pages to maximize conversions
• Interpret data and turn them into action