The Senior Performance Marketing Specialist (Paid Media) will be responsible for leading the planning, execution, and optimization of integrated digital marketing campaigns across all digital channels.

Responsibilities

• Leads the digital marketing strategy by identifying target audiences, anticipating customer needs, and monitoring competitive activity.
• Leads the planning and execution of integrated digital marketing campaigns across web, SEO/SEM and social media.
• Ensures effective and consistent distribution of all digital marketing communications across internal and external channels.
• Designs and optimizes customer journeys and conversion funnels to maximize lead generation and conversion efficiency.
• Produces detailed performance reports, and provides actionable recommendations to improve digital marketing effectiveness.
• Demonstrates advanced, hands‑on expertise in managing and optimizing Meta Ads and Goog...