Position Overview
About the Role
We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.
You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.
What You’ll Do
+ Plan, launch, and optimize paid social campaigns across:
+ Meta (Facebook/Instagram)
+ TikTok Ads
+ Other emerging social platforms
+ Scale campaigns from testing to high 6-figure / 7-figure monthly spend
+ Maintain and improve CPL targets while increasing lead...