Role Overview
The Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies. For highly qualified candidates this role has a clear path to Paid Media Director, with increasing ownership over team leadership, process development, and channel innovation. Key Responsibilities Paid Media Strategy & Execution Develop and execute paid media strategies aligned to client business goals and revenue targets Manage and optimize campaigns across Google Ads, Meta, Linked In, and other key platforms Design full-funnel strategies across prospecting, retargeting, and conversion optimization Lead budget allocation decisions to maximize ROAS and CAC efficiency Campaign Optimizatio...