About the Role
We're looking for a results-driven Senior Paid Ads Specialist to lead and optimize our digital advertising efforts across Meta (Facebook, Instagram) and Google platforms. You'll play a key role in driving performance marketing strategies, scaling campaigns, and delivering measurable ROI across multiple channels. Scope & Responsibilities Strategize, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms. Manage full-funnel performance marketing efforts, including audience segmentation, retargeting, and conversion tracking. Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio; generate actionable insights and reports. Collaborate with creative, content, and product teams to develop compelling ad creatives and landing pages. Plan and execute email marketing campaigns to support lead generation, nurturing, and retention goals. Monitor email performance metrics (open rate, CTR...