Shape the future of oncology marketing as a Senior Omnichannel Analytics Partner at Astellas. Your insights will leverage advanced analytics and machine learning for effective marketing strategies in a hybrid environment.
In this role, you'll collaborate with brand and analytics teams to drive measurable outcomes across omnichannel tactics. Your analysis will support personalized marketing efforts, focusing on HCP engagement through data-driven recommendations. You'll also play a crucial role in KPIs establishment and optimizing promotional strategies.
Key Responsibilities:
• Analyze data to inform omnichannel marketing strategies
• Support the implementation of machine learning for personalization
• Conduct evaluations of promotional tactics' effectiveness
• Collaborate on integrating data from various marketing channels
• Devise analytics plans to optimize marketing performance
Requirements:
• Bachelor's degree in Data Science or equivalent
• Over 6 year...