The Senior Meta Strategist owns Meta for GLD. End to end. This is GLD's most important paid channel, and we are hiring a leader to run the ad account, direct the creative team that feeds it, set the content and testing strategy, and chase marginal efficiency in every campaign, every cohort, and every creative cycle.

This is not an oversight role. The person in this seat is in Ads Manager daily, building the creative roadmap weekly, briefing the creative team with conviction, and reporting performance up with numbers and a clear point of view. They push the boundary on what Meta can do for GLD and they raise the bar on what the team is willing to test.

You will partner closely with Creative, Retention, E-commerce, and Analytics teams to develop thumb-stopping ad campaigns across TOF, MOF, and BOF objectives, optimize audience strategies within Meta's Andromeda ML framework, and build reporting systems that keep leadership informed and the team acco...