Drive impactful PR strategies as a Senior Associate in Media Relations at Weber Shandwick, based in Toronto. Focus on integrated campaigns to amplify client stories through earned media.

As a member of the Integrated Media team, you will collaborate with clients to design and implement effective PR campaigns. Your role will involve nurturing media connections, analyzing trends, and providing strategic insights that drive successful influencer engagements. Your creativity and digital skills will be crucial in ensuring that our clients' narratives shine.

Key Responsibilities:
• Craft and implement innovative PR campaigns for clients
• Support the development of social media strategies
• Build relationships with media contacts and influencers
• Monitor industry trends and client-related issues
• Establish KPIs to assess campaign performance

Requirements:
• 2-3 years of experience in communications or marketing
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