Position Overview
About the Role
We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.
This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.
If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.
What You’ll Do
+ Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
+ Scale campaigns from testing to high 6-figure / 7-figure monthly spend
+ Maintain and improve CPL targets while increasing volume
+ Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
+ Analyz...