Role Overview
Senior Marketing Manager – HPC Preservation. Support the global marketing strategy for Personal Care and Home Care Preservation within Arxada’s Microbial Control Solutions business, and lead the creation and implementation of marketing communication and lead‑generation plans to drive pipeline, share, and margin across regions.
Essential Job Functions
- Strategy Execution & Portfolio Deployment – Develop and manage the global marketing strategy for HPC Preservation, including Personal Care Preservation, Emulsifiers, and Home Care Preservation. Drive market expansion, product positioning, and value‑based selling initiatives through close collaboration with Sales, Technical Sales, R&D, Regulatory, and Distribution partners. Shape global value propositions, positioning, and messaging frameworks that differentiate Arxada’s portfolio. Translate market trends, competitive intelligence, regulatory developments, and customer insights into re...