**Role Purpose**

The **Senior Marketing Manager** at Coca‑Cola Mexico is responsible for leading and executing high‑impact, end‑to‑end marketing initiatives that drive sustainable brand growth in the Mexican market. This role is accountable for designing and implementing integrated marketing strategies aligned with commercial and financial objectives, ensuring excellence in execution through strong project management and cross‑functional leadership.

**Key Responsibilities**

**Strategic Marketing Leadership**

* Design and execute integrated marketing strategies that accelerate sustainable brand growth and align with business and financial goals.

* Translate complex strategies into clear, actionable plans with a strong focus on results and execution.

* Lead high‑impact marketing initiatives, ensuring delivery of short‑ and mid‑term objectives and KPIs.

**End‑to‑End Project & Stakeholder Management**

* Lead end‑to‑e...