Position Overview
Lead impactful marketing strategies for Retail Investments at Scotiabank in Toronto, Ontario. Drive revenue growth through client-centric engagement and retention programs in this senior management role.
As a Senior Marketing Manager, you will oversee the planning, development, and execution of marketing initiatives for Scotiabankβs Retail Investments products. Leverage market insights to shape effective campaigns while managing a diverse, client-focused team. Your expertise will guide the development of benefit-driven marketing strategies across various digital and traditional channels.
Key Responsibilities:
β’ Develop annual and quarterly marketing plans for Retail Investments
β’ Analyze consumer sentiment and competitive activity continuously
β’ Collaborate with teams to execute creative marketing campaigns
β’ Lead post-campaign analysis and insights sharing
β’ Champion a high-performance and inclusive team culture
Requ...